Don't have the regular white label available for comparison but I believe the Sunshine Blend tastes a little less like oak, char and vanilla and a little more like peanut and rye whiskey with even a hint of orange popping up once mixed or when sipping after eating savory snacks that cancel out some of that peanut and cereal character. Decently balanced, might actually prefer this to original Jim Beam for mixing, although it still has the usual alcoholic burn and doesn't sip too well.