One of the more popular vodka brands out there, the entry level for the brand is probably one most people have had when they first started drinking vodka (or shots of vodka). I get lemon/citrus peel and some ethanol on the nose. The palate has some sweetness, but it is quite smooth. The finish disappears quickly with only a touch of burn. I wouldn't say its outstanding, but you could do worse than this vodka. There are cheaper options that are better, but it is still well made.