The basic Jameson blended whiskey here has a fruity aroma, though I'm not sure where the Distiller reviewer smelled or tasted such a wide variety of items (beeswax?). This blend is quite good to introduce someone to the whiskey world, or for someone who has a sweet tooth since this is far less tart than other whiskeys I have had (such as Glenlivet). There is very little burn, especially if you cut it with a little bit of water or chill it with some ice. This is also priced well for cocktails and parties.