First off, the "12" isn't on the front label any more. It is on the back in small print. Took a taste neat then with 1 ice cube. Adding the ice definitely opened it up. Light nose of vanilla, peanut brittle, cream. The first taste neat was harsh but not objectionable. With ice, the second and remaining tastes were very nice with all the vanilla, cream brulee, scorched sugar flavors apparent. Long finish that warmed all the way down. For the money, an outstanding bourbon.