My word there are some strong haters on this....yes the orange is heavy..it's on the label for God's sake. The taste is huge orange bitter at first but it passes almost instantly. Giving way to the lovely clove. This is not meant to be anything other than what it is a niche product not intended for whole consumption. You need take this almost as an aperitif. Don't let some one tell you what to drink try it an see if you like it. I do but there in again I LOVE rye whisky and I love the spice in this......matter of fact I'm going to pour myself a little right now.