My favorite bourbon to take hiking...good ABV%/weight trade-off. Beyond that, I find it delicious. Hot, woody, spicy, in your face. I don't think it's the most delicious bourbon out there or anything, but it's an experience. Water opens it up, but there's something that just feels right about sipping it neat and feeling all that spicy warmth flood my mouth and sinuses. I prefer Scotch most of the time, and the thought of paying Scotch prices for bourbon these days is a bit off-putting, but for Booker's I make an exception.