Tough to rate, because I feel like the bottling is inconsistent. The batch I bought was kinda gross and radically subpar to all the Tito's hype I was expecting; the upfront sweetness was there but the finish was cheap and harsh. However, I had some out of a friend's bottle, and I must say, all the velvety smoothness I was expecting was all there. Delicious, sweet, smooth, and very easy to enjoy! Right away I compared to the one I bought myself, and there was indeed a difference in quality. I'm not (completely) crazy. I'd buy more if I could guarantee the quality would be consistent.