Starts out with flavors of toasted coconut (lots of it!), orange zest, milk chocolate, suntan lotion, and a bit of spicy oak. Then the sweetness kicks in, obscuring any subtler nuances. Has an incredibly sweet, liqueur-like finish. Unfortunately, the 20+ grams of post-distillate sugar added to this product has dumbed down what might otherwise be a very nice rum. But it does come in a very fancy decanter, for those who enjoy that sort of thing.