I just bought a bottle of this yesterday. At 14.99 I wasn't expecting much, but I figured if I didn't like it I could use it for mixers. especially since it's cheaper than Jim Beam White Label. well, I love it. quite a bit of flavor, and just a little bite. Nose: no alcohol smell, and some mild Vanilla, and Caramel. Taste: Vanilla, Caramel, spice, and floral. a pepper flavor to. finish: A very mild alcohol burn, and floral and spice tastes. It's easy to drink to much because it's so smooth and goes down so easily. This is one of my favorite bourbons now. Oh, what the heck lets be honest, this is my favorite. I've only been drinking my bourbons straight for a little over a month now, so this is a great bourbon for beginners, but could be to mild for experienced bourbon drinkers.