Bottom shelf vodka has always been a confusing endeavor for me. There are SO MANY, and so many BAD ones. My usual big name vodkas are Stoli & Reyka but sometimes you just need a decent quality mixer or sipper on a budget. This one (from the folks at Buffalo Trace) foots the bill. Light sweetness to go along with the ethanol kick. Much better than any $10 vodka I've tried. It's also perfect for infusion experiments. 3.5 stars plus a .5 for exceptional value. I do wish they would lose the plastic...