I'm a bourbon / rye connoisseur but just a vodka snob. My go to vodka has always been Kettle One, mostly for Bloody Mary's or grapefruit crushes, either Stoli or Finlandia as my backups. I was in a rush a few weeks ago and an older gentleman store owner recommended this vodka, being in a rush I just went with it hoping it was good enough. I'm very impressed. This is really good. I sipped on out neat several times to check myself. It has a surprisingly smooth finish (much netter than Titos) This is my new go to vodka.