I tried this neat and in a "perfect serve" G&T (for this gin, the distillery recommends a slice of red apple). Neat: crisp, aromatic nose with definite juniper notes, some citrus and a hint of sweetness; palate is refined, full-bodied and refreshing, with relatively assertive botanicals that strike a great balance between bitter and sweet, and where the apple and rowan berry are nicely present; finish is medium, bracing and aromatic. "Perfect serve": the red apple really plays well with the apple notes in the gin, and brings the honeyed character of the heather into focus. I used a lightly-flavoured tonic water and am regretting it; I'd be curious to see how it plays with something a bit more assertive. Overall it's not an incredibly unique gin (certainly not as unique as the marketing around it would have you believe), but it is very well-made, and pleasant to sip even just on its own. I would recommend serving it with apple if you're planning to put it in a G&T; it's not just a gimmick, the G&T does actually taste better with it. I also found that ice flattens it a little, so cool responsibly.