Nose of caramel sweetness and corn. Taste comes with a little heat but also smoothness on the finish. Definitely, has the Tennessee whiskey taste with the charcoal filtering. I actually like this whiskey better than the standard Jack Daniels. This is a new company and other reviewers tend to criticize the brand based on the price point, and it’s a little pricey but worth it. It’s a promising whiskey and I can’t wait until the brand comes out with a cask strength version of this whiskey!