WhiskeyMike901
Weller 12 Year Bourbon
Bourbon — Kentucky, USA
Reviewed
November 17, 2018 (edited November 30, 2018)
The "rare" Weller and BTAC Bourbons are hitting shelves now (mid Nov) and I finally found a retailer willing to sell the Weller 12 without BS. Tried 3 stores, one was holding their stock for a stupid raffle in a month despite a paying customer standing right in front of them. Another likely sold all their stock immediately to "friends" and a third sold me one no questions asked but there was a limit of 1 bottle. Finally scored! Should we really have to endure these crazy shenanigans just to grab a bottle of 12 year old bourbon? I've never had the Weller 12 so I hope it's worth the trouble. Let's find out!
Enjoyed neat in a Glencairn, no water. On the nose fairly similar to regular Weller SR. I get similar fruity notes with more of a vanilla buttercream and butterscotch undercurrent and surprisingly fair amount of alcohol burn.
On the palate, starts pretty sweet maybe sweeter than the WSR and nice velvety feel. While the WSR gives off a honeyed note for me, I do get a more mature maple pecan note here with sweet caramel but it's not overly strong, likely due to proof. Very smooth with little warming burn and some nice spice.
The finish brings more sweet notes and light barrel but also a nice light maple note. I really thought there would be more barrel notes here being aged longer than standard SR. I think I get more barrel, and particularly a light tobacco from the SR than from the 12. I will admit I miss the tobacco note but the maple note present in 12 is nice.
Overall very pleased with the Weller 12. I am a big BTrace fan in general so this doesn't disappoint. It's good wheated bourbon for sure, but I'm not sure it's good enough to go through all the hoops to acquire. It's not life altering or anything, and it's not my favorite bourbon by far. Although as far as wheaters go (compared to Makers, Larceny, or standard WSR) it probably is my favorite. Even so, given its rare nature it can't be a daily drinker for me because it can't be easily reacquired. So I'd stick to WSR as a regular daily wheater, given it's much cheaper (half the cost of the 12 here), fairly available, and you really don't lose that much in flavor to the 12. I paid $40 at retail for 12 and thought I overpaid until the next retailer was asking $50 for it but was already sold out. I love BTrace products but the supply and demand pricing and "rarity" of many of their products is frustrating, whether real or just genius marketing of "scarcity" from BTrace I'm not sure. Cheers!
40.0
USD
per
Bottle
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@PBMichiganWolverine Yeah I think you're right on. Every retailer seems to price differently based on their level of greed in cashing in on the hype. When trying to locate a bottle of W12, even though I was disappointed by the "raffle" system that was to be used by one the retailers I had visited, he did have the best response when I asked him if he would be pricing at actual retail, which was 20 something dollars a bottle! He said, yeah I’m gonna let them all go at normal retail ($28 or so IIRC) because honestly I’m not gonna make or break my store's year just on overpricing a few bottles of Weller. Whether he actually will sell them at retail I don’t know but I did respect his stance on it. Plus he figured it enhances customer loyalty, which I guess would be true because I’d be very loyal if I could get a bottle for $28!!
@WhiskeyMike901 here in NJ, it’s around $80-120. Seems like it’s fully dependent on the whims ( or greed) of the retailer
@bencren Crazy! No way is it worth that IMO! Honestly at the $40 I paid, I still think it's too much for a bottle. Without all the craze and hype around this stuff, it's a $30 bottle, at most.
Wow. W12 is $100 in Dallas, TX
@Rick_M Thanks for the kind words sir, hope you enjoyed and found them somewhat interesting and/or helpful. Saving the good stuff tonight and enjoying some Buffalo Trace and Turkey 101 right now. Have a great night! Cheers!
@WhiskeyMike901 - excellent job on your reviews!
@PBMichiganWolverine As I sit here tonight sipping BTrace bourbon and pondering the issue, I feel you may be spot on, unfortunately. Have a great night sir! Cheers!
Genius marketing...the illusion of rarity makes people want it more, and prices go up