FUNNY, I never really had this... WHEN I Ordered shots it was always Jameson, and when I ordered neat, it was always high brow stuff, and at parties, there was always something else to try. I admit rejecting Jim Beam as a bottom shelf budget bourbon, but a neat pour was handed to me, and I tried it... “Hey this is really nice, what is it.” ‘Jim Beam.’ “WOW... no kidding?” A few weeks went by. An open bar at an event offered JB or Jack, so I ordered Jim Beam and really enjoyed it with a nice plate of cheese and bread. I think this is going to become a staple in my home bar now... space is limited, so I will finish one of those existing bottles before I have room... OBVIOUSLY NOT a high priority purchase, but this could become one of my favorite daily sippers. No kidding...