It's a very very floral gin. It doesn't have the juniper forward tastes of Beefeater or the citrus forward tastes of New Amsterdam. Cucumber and rose petal as it says on the little card that comes with the bottle. It's good and I like it a lot. I'm just not sure call it gin. At least... Not in the stricter sense of the word that is. It is definitely a more modern gin if nothing else.