I would have a hard time distinguishing this from Laphroaig 10 if you just sat a dram down in front of me. That said, I do believe that Lore has all of the goodness of the 10 but with slightly more subdued smoke and with a touch more sweetness. It’s more rounded as well. Punches you in the face just a bit less. But, then again... I like to be slapped around every now and then.