Light and fruity on nose. Taste is similar to nose and the finish is quick. No need for water whatsoever. On ice would probably dilute flavour and smell substantially but would make for a refreshing beverage on a hot day. For people new to whisk(e)y this is a phenomenal introduction especially for the ladies. Very minimal alcohol burn and it’s also a great mixer. Needs to be on every whisk(e)y drinkers shelf either for laid back sipping neat or when friends/family come over and would like to have a great mixed whisky from their best whisk(e)y friend - you!