The smell is super sweet, very sugary, smells like an ice cream shop with vanilla and sprinkles. Taste is overpowering sweetness with marshmallow, rainbow sprinkles and rye spice. I really wanted to love this bottle and I do enjoy it. However, I would never pay anywhere close to $80 again for this bottle. If you do like this, try Jefferson's Ocean 17. To me, it tastes like a more mellow bourbon version.