I know this is a rye, but it drinks more like a juicy bourbon with fruity, cherry qualities. Thinner, perhaps, than I would like and missing some of the grassy spice character I usually associate with rye. I wrote that first paragraph before looking this up and learning that this is Rye finished in French wine barrels. It certainly tastes like it. That might explain the thinness but I still think this would benefit greatly from a slightly higher bottle proof. The bourbon-like character is also explained by the mashbill - barely a rye at 51% rye, 45% corn, and 4% malted barley. Is that what the "lip service" refers to in the name?