Even with the overhype, I am still a big fan of this one. A great bourbon, even better if you can find it at retail. Of the two bottles I have, I found rich and full flavor that you would expect from a 10 year bourbon. Notes of toffee, molasses and chocolate. Finish has a little more spice than the nose and the palate, but nothing overwhelming. All together very smooth and WELL WORTH the price.