Nice aroma of cherry pie filling, vanilla, brown sugar and restrained oak. Palate is supremely approachable. It's an easy sipper and great in cocktails. Full flavored, but it doesn't punch you in the face with intensity like knob creek single barrel for example. It's friendlier. Less interesting? Maybe, but I'm getting these for $9.99 a bottle on clearance, which is like stealing it. Great value. It'll be sad when they're all gone because this is a workhorse bourbon. IMO better than Wild Turkey 101 and just a slight notch below knob creek. However, it makes up for it in value.