Medium strength aroma featuring a berry and apple fruitiness that is close to the smell of Fruity Pebbles cereal, honey, orange, pine, cedar, and green tea. Ethanol does singe the nostrils if you get too close. Full flavored on the palate. Honey, vanilla, and white grape upfront followed by basil, mint, and herbal tea in the mid, leading to a long peppery finish. Make no mistake; that 100% rye makes it's presence known; this sucker is hot. After the pepper and heat fade, when you think there's nothing else to be had, there's a whisper of the berry fruitiness found in the nose which I really loved. Especially viscous mouthfeel for 100 proof. Overall, unique and quite delicious. Haven't tasted this profile in any of the other rye's I have sampled. At $70 hard to call this a great value, but it sure doesn't suck.