I tried this vodka on a business trip recently and it is a "well" drink at best. It smells like rubbing alcohol and a little baby oil mixed in. It is cheap and that is not a bad thing. It mixes well with OJ and coke and that is what it is good for. It reminds me of drinking shots in college and I hope I have outgrown this. This is a good mixer at best and I did not like it neat.