This is classic London Dry Gin. I finally had this and I was not disappointed with this Gin. It makes a solid Gin and Tonic and it makes a solid Martini. What else do you want from a $10 gin? It has a mild juniper nose and a pleasant finish. The taste to me is one of the mildest best mixing Gins on the market today. The only thing I would change is the proof I would add a higher proof or Navy Strength Gin to the line-up. I have not tried a Vesper Martini but I will when I get the chance. I still like Plymouth Navy Strength, Roku, and Drumshanbo Irish Gin but you can't go wrong with this gin. Enjoy.