They call it funk. It is funky. Might not be a fan favorite out of the gate but, this rum has its place. Like, with a spliff! The cognac hogo punch turns over to heavy brown sugar. Barrel char follows and washes away with vanilla oak, heat.. it's different, cause of the Cognac barrel finish.. but it's cigar worthy tell a buddy, kinda rum! It's French (sweet) Rum..