I love me some Gentleman Jack. It's one of my favorite Whiskey's to drink neat or on the rocks. I believe that the smoothness rivals bottles into the $50-$100 range. I think that it's smoother than the competitively priced Evan Williams Single barrel. If you like to mix this goes great with an old fashion or even a Mexican Coke. The smoothness comes from being charcoal-mellowed twice, but is still full flavored body. This is a good whiskey for the newer Whiskey Enthusiast, looking to crack into the middle to top shelf. This will always sit with my top shelf, due to the smoothness.