I'm not usually one to drink gin neat, but its actually pretty good. The nose definitely hits you with juniper and orange peel. On the palate, you get the citrus and juniper as well as cardamom and some heat. The spice really comes through on the way down and while there is some heat, its really not that bad. I probably wont be making this a daily routine or anything but for a gin it is pretty good neat. I think the real value is in cocktails. I think this is the best London dry gin to use in classic cocktails. It makes an amazing negroni. At the price, you cant beat it. Tanqueray is solid but a bit too expensive in comparison and while I'm a big fan of Plymouth gin, it's a bit too light and doesnt have enough backbone to stand up in some cocktails. Quite simply, Beefeater is probably the best london dry gin around and the value just makes it that much better.