The nose doesn't smell like much but it might have a little fruit amidst the grain. It's a kind of sweet profile in a slightly rich manner (kind of like lightly roasted marshmallow) from the grain along with some vanilla and there is some spiciness too. The finish is a little sweet and clean. There is a fair amount going on here. This is a dry good vodka, though it is still a vodka. I like the grain but there is still some alcohol flavor and a bit much spice. I kind of get where Distilled is coming from in complaining about industrial rubber. Pause to think about it and exactly that flavor comes out.