It smells rich and citrus like Verner's ginger ale. The palate is smooth and creamy with hints of ginger ale pepper. The flavor has some surprising hits of rich menthol that makes it taste richer and more complex sort of like some other unique, rich, sweet(ish) drink that I'm struggling to name. It's sort of like cherry and molasses or something (maybe cola or doctor pepper?). The creaminess with sweet richness gives it an exquisite flavor that balances refreshing and hedonistic elements. I could drink this all day. There are all sorts of complex details too like chamomile, lemon, orange, ginger. It's kind of malty in a beautiful way. This is somewhere between gin and whiskey and it is interesting and delightful. The finish is terrific too. There are so many great flavors in here and they balance beautifully without any clear flaws. It may not be to everyone's tastes with its high amount of floral flavor and lasting juniper, but it is amazing gin.