Gaggingly Cloying, the smell and taste remind me of Jack and Coke. More than likely has some additives like vanilla and caramel flavors, sweeteners and colors. Nice presentation bottle that draws attention. A must have in a home bar for a special occasion shooter, sipper for my non tequila drinking friends. Not for the tequila enthusiast. An over priced, gimmicky style tequila nicely presented for the non tequila drinker.