Picked this up because I am a big fan of Pimm’s No. 1, but was very disappointed with this. Overwhelmingly blackberry forward, like drinking blackberry juice from concentrate. Does have an elderflower aftertaste, but it’s subtle. Tried mixing with American-style lemonade, lemon sparkling water, and club soda, but the blackberry flavor is just too cloying. Only thing that halfway worked was mixing with tonic water. Will not buy again.