I agree with most people who say that this whiskey is overhyped, but the hype had to originate somewhere. It's so friendly that it reminds me of a wheated bourbon. Their marketing and presentation is phenomenal. Nose: Baking spice, caramel, honey, oak and candy corn Palate: Caramel, baking spice, candy corn, and oaky bitterness Finish: Very friendly with a light ethanol hit to remind you that it's whiskey Mouthfeel: Silky smooth and a little on the thin side, but I could drink this whole bottle in a night.