Don't let the cheap presentation fool you. On the nose, it lets you know it's 130+ proof but also has sweet/spicy aromas as well. Initial palate is hot and spicy followed by a flavor bomb reminiscent of ECBP but a rye version. Medium to long finish. It does not disappoint. Paid a little over $70 with tax and well worth it. I had this back to back with the Rabbit Hole boxergrail Founder's edition. While that one was more refined, rich, balanced, "smooth", the Alberta packed more heat and a flavour punch. Very different experiences but both very enjoyable.