Bacardí Superior White Rum

Alcoholic, slightly fruity and sweet

Its diffficult after all this time to retrtace ones steps to visit a mega brand like this and give it a fair shake. Its also fair to assume that a product this ubiquitous and global is a far cry from where it began. I assume at one point Bacardi was a respected name in rum. Not just a mass produced mainstay, I mean RESPECTED. At one point this brand had to have had either great value, quality, marketing, or all three. This is probably the first silver rum most Americans are introduced to, most likely procured from a dusty patch-covered Jansport in a high school restroom and served in an opaque plastic cup filled with ice and some cola. Most likely its the first rum most americans overindulge on and repel into the gaping maw of the porcelain throne. Its become a staple of nearly every bar in the country simply because people ask for it, maybe out of loyalty to an amazing brand, but most likely because they dont have a list of availabke spirits and thus they take a shot in the dark, and call out a name that will most likely land them with a drink vs the "we dont carry that" alternative response. At this point I will not deep dive into when and where and how this product achieved such prominence to the point tht they can now remove any and all redeeming qualitites from the rum it once must have been and it still wouldnt touch their bottom line. Yet at some point this must have occurred. This is barely a rum. In fact if it werent for the flash of sugar that appears befre dissolving into the vapid neutral papery world normally occupied by vodka and nail polish remover, I would guess this is generic plastic bottle vodka. Its been distilled to the point all character is obliterated. This is rum for people who dont like rum. Rum for people who only drink "vodka crans". Rum for the guy who drinks rum once a year at his work christmas party. But this isnt rum for anyone who has any interest in rum. This isnt rum for anyone who has any interest in anything outside of getting the fastest possible ticket to drunk town at whatever cost necessary. So congrats on your success in the world of "product", Bacardi, but you must harbor the knowledge somewhere deep inside though you may never admit it. You must know it all centers around one word. Trash. That word not only descibes this product, it also serves as the name of the verb describing what action youve taken in relation to this brand... and its also the word which describes the state the unwashed masses who imbibe this find themselves in and its also the name for the medium in which which every bottle of this should be lying in were this a just world. Trash. Own it, for it is your legacy. Good day, sirs.

For the price you cannot beat this as a white rum. Light, smooth and sweet, perfect for mixing. If you’re hating on this, maybe rum just isn’t for you. #sorrynotsorry

Veneno. Una gran forma de destruir tus neuronas y tener la peor cruda de tu vida.