Boru // Ireland
KTreu42TastedDiscovered Boru in college after a vodka pilgrimmage to Russia where I acquired an entry-level understanding of good vs. bad vodka. I found this vodka again recently, and it holds up as a very smooth and inoffensive vodka. Compared to the ultra-cheap stuff and the overpriced/overrated/heavily marketed brands, Boru is a genuinely great value for a very good mixing vodka.14.0 USD per Bottle
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.