CaskWerks Distilling // Arizona, USA
CaskWerks, owned and run by Rick Burch the bassist from Jimmy Eat World, is based out of Tempe, Arizona. They currently sell gin and an apple pie liqueur, and are working on a wheat whisky as well. They use Portuguese juniper which is said to impart less pine character. This product is only distributed in Arizona.
Modern GinAlso has been referred to as "Contemporary", "New Western", "New Wave", and "New American". This style is not legally defined. In general, this category of gin, while it does contain juniper, places less of an emphasis on this botanical. Other botanicals not classically used in London Dry gins are often utilized and often highlight botanicals grown in the region the gin is produced. Most produced as either London Dry or Distilled Gins.
"This Gin serves up the usual London Dry meat and potatoes but with some added flora. Aromas of juniper, bitter lemon, hibiscus, and rosemary. A thick cut of juniper on your plate, with green peppercorns, dry spicy coriander, bitter green herbs, and black licorice for dessert. The dry spices linger until the end. This calls for a Vesper."
Juniper & Herbal
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.