Gold Bar American Whiskey
Gold Bar // (blended & bottled in California), USA
Gold Bar whiskey is blended in California from American whiskeys made with three grains: 88% rye, 9% corn, and 3% barley. The spirit then passes through or over actual gold in the brand's "signature gold finishing method" before bottling.
Other WhiskeyA spirit distilled from a mash of grain(s) at less than 95% ABV, bottled at no less than 40% ABV. The product must have characteristics, taste, and aroma generally attributed to whiskey
Cask Typefinished in gold plated barrel
"Does a "signature gold finishing method" do anything for a whiskey, other than provide a marketing gimmick? Though Gold Bar plays this to the hilt, the liquid inside is a straightforward light blend. It's easy to drink, with just enough oak to provide a fittingly golden hue, and a gentle grain aroma that gives way to fruity pear on the finish. It's a pleasant enough whiskey, though not a particularly interesting one, and in ordinary packaging it would be easily passed over. More glam than dram, serious whiskey drinkers can probably find better ways to spend their coin."
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.