Jim Beam Jacob's Ghost
Jim Beam // Kentucky, USA
Jacob's Ghost is named for Jim Beam founder and first distiller, Jacob Beam, and the first style of whiskey he made, which was clear. 200 years later, Jim Beam has released a white whiskey using the same mash bill as their Original that is aged one year in new oak, then for color. It's intended for both neat sipping and cocktails. According to Master Distiller Fred Noe, "This is not another white dog put in a bottle."
WhiteDistilled from a cereal mash bill comprised of any grain(s), must age at least briefly in oak for an unspecified amount of time.
Cask Typenew, charred American oak
"For a large volume white whiskey, the stuff is alright. It's smoother and creamier than most, with vanilla and floral notes. The year of wood contact gives it an unusual charcoal smokiness. It finishes slightly astringent, but without as much burn as many other white whiskeys in this category. The bad news is it does taste like "just another white dog put in a bottle," but the good news is it could be a lot worse."
Sweet & Fruity
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.