Johnnie Walker Black Label
Johnnie Walker // Scotland
Created in 1820 under the name "Old Special Highland Whisky", Johnnie Walker Black was so named in 1909 as their customers had started to order their bottles by the label's color. Comprised of a blend of over three dozen distilleries, the malts in the whisky are largely comprised of peated distilleries such as Talisker and Lagavulin but also the unsung hero Cardhu.
Peated BlendA mix of grains and malted barley. From more than one distillery. Dried with peat.
"The Black Label is definitely known as the peated Johnnie, but what people don't discuss much are all the other goodies in the stocking. The nose displays vanilla cream, citrus zest, and nectarine and as you continue the journey, toasted malt, butterscotch, and golden raisins are there to greet you. The peat smoke present and accounted for, but is a smoldering fire at best."
Vanilla & Sweet
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.