Newfoundlander’s White Rum
The unusual seaside imagery label artwork by famed Canadian artist David Blackwood makes the Newfoundlander’s White Rum stand out from the crowd. The rum’s name celebrates a long history of Newfoundland companies trading their native salt cod for Caribbean rum. Rum importing, including this particular bottling, remains big business in Newfoundland to this day. Although the brand’s web site does not specify where the rum originates, a well-known rum blog posits that it’s a blend of aged rums from Guyana, presumably filtered to remove coloring. Note: This is not currently available in the States.
Silver RumAKA Blanco, Light, White. Rum that is usually aged (but not always) and carbon-filtered to remove any color. No specific type or size barrel required. No set time required for aging for most countries with a few exceptions.
"Despite the indeterminate but presumed age, in the glass the rum is crystal clear. The nose is subtle. Hints of sweet brown-butter peek though. On the palate, the same slightly sweet, buttery flavors are even more pronounced, with little in the way of fruitiness. The buttery taste is accentuated the more time you spend with it. It offers a surprising amount of burn for an 80 proof spirit. It appears to have no added sugar and would make a fine, crisp daiquiri. As a sipper, not so much."
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.