Peychaud's // Italy
Peychaud's Aperitivo was launched in 2016 by its parent company, Sazerac, which also produces the classic Peychaud's Bitters. This bright red bitter liqueur is bottled at 22 proof.
Bitter LiqueursMuch like amaro, bitter liqueurs are made from the maceration or distillation (or combination) of herbs, spices, roots, flowers, or other botanicals. Bitter liqueurs are often red or orange in color, although they needn’t be. Sugar is added before bottling. ABV varies widely.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.