The Famous Grouse // Scotland
The Snow Grouse was originally launched in 2008 as a retail-travel exclusive, though it has expanded its market (note: this is not yet available in the US). It is a blended grain whisky and apparently designed to be enjoyed straight from the freezer.
Blended GrainDistilled from a grain or mixture of grains, usually corn, wheat, or barley from two or more distilleries; if Scotch or Irish,must be aged for at least three years in barrels.
"Sweet grains, vanilla and a touch of mint are found on the nose. The palate shows similar notes along with a slight char smoke quality and an oily mouth-feel. The whisky finishes with a hot alcohol burn even though it is only 80 proof. If you "Serve Seriously Chilled" as the bottle instructs you to do, you'll find those same aromas and tastes you found at room temperature, but as expected the strength of these qualities are muted just a bit. The body seems a touch richer, and the taste seems slightly sweeter with the peppery finish reduced considerably. Perhaps following their instruction is the way to go with this dram."
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.