I get a lot of char flavor from this bourbon. It tastes older - as far as bourbons go. This lower proof is ok for me since I think the water brings back the sweet taste that’d otherwise be lost. this would be a very heavy, burnt, earthy tasting bourbon at 100 proof. So maybe the lower proof is it’s saving grace? I like it but don’t love it. I do enjoy the long finish and the mouthful of flavor that lasts. Wouldn’t buy it again.