Aroma - first impression- “damn. This smells awesome”… for $30 I was not expecting a full array of aromas. Rye, clove, orange peel, cinnamon, brown sugar, vanilla, oak. Slight hint of black licorice. It’s probably one of the best smelling bourbons I’ve experienced at this price point. Taste - well not as complex as the nose but still very good. Very sweet.. brown sugar, butterscotch, vanilla… very slight hint of citrus. Not as much rye here as I thought there would be. I found the aroma to be more rye-like and the taste to provide more of a traditional bourbon flavor. Absolutely worth a try and you will not be disappointed with this offering.