Rating: 12/23 N: Some ethanol and herbal bitterness going on here. P: Not the most syrupy, but there's sweet fruitiness as well as some herbal bitterness that could be driven by orange peel or bergamot (so maybe not technically all herbal). The bitter herbal flavor reminds me of jaegermeister, but far less assertive, less syrupy, and with fewer herbal layers stacked atop. F: Not the boldest or fullest, but there's lingering fruitiness and bitterness. - Conclusion - This seems like a decent mixer, though probably not a necessary staple. Honestly, Jaegermeister mixed with grenadine would probably substitute just fine. I'm not a big fan of a traditional Pimm's Cup cocktail, so what I'd do with this as a mixer is a bit of a mystery to me. Still, I found that this mixed with bourbon, overproof rum (Hamilton 151), lime juice, rich simple syrup, and (optional) home made grenadine made a pretty sweet cocktail. Rating this is hard. I'm just not that impressed overall. I'm thinking around a 12.