Truly awful! A true abomination when it comes to liquor. How Seagram actually produces this and sells it is a crime that should be punished. The worst, most obscenely peppery taste that you could ever imagine. Swill. Of the worst order. At $11.99 for 750 ml., it is pure insanity to buy this when you could buy New Amsterdam for $14.99 for 750 ml. that is a gin that is a million times better. At least.