Well... another spirit by celebrities that more likely do not care about the craft, maybe they do, or maybe just another group trying to cash in on the market. As far as the spirit, it comes in at 40%, so this is very light (water-like). The nose shows some basic bourbon notes, althought the mash bill is unknown to me, it gives me the impression that is high Rye, with some spices (light), cloves, herbs, burn sugar. The palate is super light... I would not chance it to add water or put it on ice, as it will disolve whatever little flavor it has. The finish, as expected is short lived. FOr the average price of $40 SRP, a RR10, MM46, 1792 SB.. are more flavourful and better quality.