On the nose the vanilla is obvious. Otherwise it is just typical Beam bourbon. On the palate, the vanilla is overwhelmed by the cinnamon. Suntory claims both the vanilla and cinnamon are natural byproducts of the second barreling. It my be true with the vanilla, but it’s hard to believe the cinnamon is “natural“. This drinks like Fireball with a bit of added vanilla. It isn’t unpleasant, but a bit disappointing with all the hype. Fireball drinkers will probably like this one, other than the $11.00 price difference.