Absolutely delicious. Tastes exactly like the label says "rich, intense, smokey" it has the same richness as a olorosso matured whisky but it's different instead of a intense chocolate fruit sherry flavour your getting like more chocolate campfire amber ash taste if that makes sense. Great product, if you love the 10 you'll love this. 10 is more briney and fruity, this is more dark and smokey.